10 BENEFITS of Newsletters Helping You to Market Your Boat Business
Are you currently searching for new leads for your boats, yacht insurance offers or yacht transport services? By sending a bespoke e-mail targeted to thousands of boat enthusiasts, you can not only reach new customers, but also spread out your message effectively.
Current numbers prove that almost every consumer does not only have an e-mail account, but also checks the inbox daily. By willingly subscribing to receive marketing messages, boat enthusiasts want to receive special offers and news from the boating industry.
Do you want to find out how you can benefit from our newsletter campaigns going out to our large database? Then read our guide now.
What are the 10 Benefits of E-Mail Marketing and Why does it Help your Business?
1. Minimum Cost
E-mails newsletters are not only rated best compared to other channels, but they are also a cheap method to reach many clients at the same time.
If you send out the right message with an appealing design, you can not only ensure that your message will be seen, but also generate leads. Contact our sales team now under +49-3081056060 in order to find out about the price of a newsletter campaign sent out to our large and engaged database.
2. Reaching your Audience
E-Mails are an effective way to reach your target audience. We have over 99,000 subscribers from various European countries. Our e-mails have an open rate of 40% which means that your e-mails will be read by more than 40,000 boat enthusiasts. Our database is very engaged with a click-through-rate of 20% which is above industry average.
It is important to send out your message to the right database that includes consumers who are searching for boats and yachts and related services and who willingly subscribed to receive special offers, information or promotions. Do not send out your message to any database, but to a highly engaged boating community from various European countries. Do you only want to target a specific country? No problem, talk to our professional sales team and they will make a special offer for you.
4. Send YOUR Message
Do you want to inform new customers about new products, special offers or market your boat business? Your potential customers are just one click away from your website or product page. E-mails are a very useful to communicate discounts, promotions and limited offers, which are often time-sensitive.
5. Opened from Any Device
Most people can be reached now on the go by using a tablet, smartphone, laptop or PC. 65% of all e-mails are read on a mobile device first. Your e-mails will be opened immediately and your message will be spread even sooner because your leads are accessible at any time from anywhere. Our newsletter e-mails are mobile optimised by our e-mail team. The layout of mobile responsive e-mails adjusts and resizes on every tablet, smartphone or desktop.
You can track engagement by examining the open rate and click-through-rate in order to find out how many people read your e-mail and clicked on your e-mail. . We provide you with statistics so that you can measure the success of your e-mail campaign.
7. Tracking Engagement
By analysing who and how many people clicked on the ‘call-to-action’ button in your e-mail, you will receive valuable insights that can help to improve and plan improve future marketing messages across all mediums. A ‘call-to-action’ can be an image, button or text that promots e-mail receivers to visit your website, purchase a product or contact you.
8. Recurring Impact
An e-mail is saved in the inbox and can be accessed at any time from any device which makes it more valuable. E-mails are re-opened even after months.
You can design your e-mail yourself or let our professional in-house team design your e-mail in line with your brand image. E-Mails with a clear ‘call-to-action’ and a clear design are most successful. The e-mail layout should be in line with your brand colours and involve your business logo. The subject line should be catchy, informative and not too long. Our professional e-mail and design team can advise you on making the right decision.
10. E-Mail is an essential part of Marketing
93% prefer brand interaction via e-mail subscriptions rather than social media. Nonetheless, e-mail marketing and social media marketing are supporting each other. Social media channels such as Twitter, Facebook or LinkedIn are often used to communicate new products and industry news as well as share funny stories and videos in an informal way. E-mail marketing is often used to market the business, send product information and special offers. More characters can be used and clear ‘call-to-action’ buttons link your customers directly to your website or product page.
Do you want to make use of all the listed benefits or find out more? Call our sales team now under +49-3081056060 or click here.